In Defence of Liberty

Driven by data; ridden with liberty.

Ipsos MORI and Cameron’s Popularity

Don't you think he looks tired? (Edited: Independent)

Don’t you think he looks tired? (Edited: Independent)

In response to The Kinder Politics [1], which concerned the new Labour leader Jeremy Corbyn’s polling ratings, I was asked the following question on social media:

Interestingly you fail to mention from the same poll David Cameron has a net approval of -10 is this not by definition 3 times worse than Corbyn?

The article itself considered the poll the new leaders debuted in, which was the point of comparison. After his ascension to leader of the Conservative Party, David Cameron had a net satisfaction rating of +14 with Ipsos MORI.

“As Prime Minister”

It should be clarified the question Ipsos MORI ask of the Prime Minister and the Leader of the Opposition are different. Prior to the 2010 General Election, respondents were asked:

Are you satisfied or dissatisfied with the way David Cameron is doing his job as leader of the Conservative Party?

After that election, and David Cameron become Prime Minister of a coalition government with the Liberal Democrats, those surveyed were questioned:

Are you satisfied or dissatisfied with the way David Cameron is doing his job as Prime Minister?

This is a substantially distinct question, which helps explain why such a sharp fall in his satisfaction rating occurs after the election [2].

Ipsos MORI track public satisfaction with key political figures. (Source: Ipsos MORI)

Ipsos MORI track public satisfaction with key political figures. (Source: Ipsos MORI)

The Prime Minister leads the government, and so successes and failures of the ministry are associated with that leader: promises become ashes, disappointment becomes disaffection, mistrust becomes malice.

The question remains as to whether Mr Corbyn, calm and polite, will improve these measures of public opinion in the coming months.

References

[1] Masters, A., 2015. The Kinder Politics. In Defence of Liberty. Available from: https://anthonymasters.wordpress.com/2015/10/04/the-kinder-politics/ [Accessed: 8th October 2015]

[2] Evans, H., Skinner, G., and Wheeler, M., 2015. Corbyn seen as more honest than most politicians but Cameron leads on other PM attributes. Ipsos MORI. Available from: https://www.ipsos-mori.com/researchpublications/researcharchive/3626/Corbyn-seen-as-more-honest-than-most-politicians-but-Cameron-leads-on-other-PM-attributes.aspx [Accessed: 8th October 2015]

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This entry was posted on October 14, 2015 by in National Politics and tagged , , .
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